Phonak Launches Naida Paradise Hearing Aid
Phonak, a global provider of hearing solutions, announced Naída Paradise, the power hearing aid that “gives people with severe-to- profound hearing loss the power, sound quality, and wireless connectivity they need to connect with everything around them.” Now in its seventh generation, Naída Paradise is said to be “14% smaller, 27% lighter1, and further improves upon the hearing performance that wearers expect from Phonak.” This includes “powerful sound, industry-leading connectivity, and soon a new custom program memory feature with the new myPhonak 5.0 app.”
Naída Paradise features a powerful double receiver that delivers up to 141 dB of peak gain in the UP model and up to 130 dB in the rechargeable model, according to Phonak. It’s powered by the new PRISM sound processing chip and features AutoSense OS 4.0 for “a host of premium features that work together seamlessly.” For example, the hearing aids can “automatically enhance soft speech in quiet places or reduce noise in loud environments.” A built-in accelerometer detects movement and automatically steers the microphones to improve listening on-the-go.2
Naída Paradise helps eliminate connectivity barriers that previously existed for consumers who needed more power. With Phonak universal connectivity, wearers can wirelessly stream audio directly into both hearing aids from virtually any smartphone, TV, laptop, tablet, eBook, and more. Phonak Paradise technology helps allow two active Bluetooth connections at the same time, so wearers can stay connected to their smartphone and their video chat without having to manually switch back and forth.
In addition to universal Bluetooth connectivity, Naída Paradise hearing aids are also equipped with RogerDirect. This means wearers can also receive the Roger remote microphone signal with no additional accessory required. Launched in 2013, Roger™ technology is “proven to boost hearing performance in loud noise and over distance.” In fact, hearing aid wearers who receive the Roger signal have better speech understanding in noise and over distance than people with normal hearing.3 Some Roger microphones and receivers have also been shown to help users understand up to 61% more speech in a group conversation in 75dBA of noise than using hearing aids alone.4
Universal Bluetooth connectivity coupled with on-board microphones means Naída Paradise wearers can use their hearing aids as wireless headsets for hands-free calls. A new Tap Control2 feature allows users to double tap on their ear to accept or end a call, or pause or resume streaming. A tap on the other ear gives access to smartphone voice-assistants like Siri or Google Assistant.
“Naída has a long-lasting history of delivering power without sacrificing sound quality, so we knew that we needed to deliver an outstanding product to our wearers who depend so heavily on their devices,” said Jon Billings, Vice-President Phonak Marketing. “With Naída Paradise, we’re making history again by giving those with severe forms of hearing loss access to next-level, powerful sound with industry-leading connectivity.”
In late spring, the myPhonak app’s 5.0 update will include the myPhonak Memory feature. It helps allow consumers to save a custom program from the app to the hearing aids, access the last-used custom program using the hearing aid’s multi-function button, or access other custom programs via the app.
Phonak is also preparing for the newest member of the Roger family with the debut of Roger On. The new Roger On remote microphone will feature MultiBeam 2.0 technology and an “improved pointing mode that allows the user to zoom into a speaker by simply pointing.” Roger On will be compatible with most hearing aids and cochlear implants and will be able to stream a variety of audio content.
The new Phonak Naída Paradise is available for pre-order by licensed hearing care professionals in the US and other select markets and will begin shipping in late February. The myPhonak 5.0 app featuring myPhonak Memory feature as well as the new Roger On microphone will be introduced in the US and other select markets in late spring.
- For US hearing care professionals to learn more and to pre-order: https://www.phonakpro.com/us/en/campaign/naida.html.
1 Naída P UP with RogerDirect compared to Naída B UP + external Roger receiver.
2 In the Phonak power BTE portfolio, only Naída P-PR comes with motion sensor technology, including Tap Control.
3 Thibodeau L. Comparison of speech recognition with adaptive digital and fm remote microphone hearing assistance technology by listeners who use hearing aids. American Journal of Audiology. 2014;23(2):201-210.
4 Thibodeau LM. Benefits in speech recognition in noise with remote wireless microphones in group settings. Journal of the American Academy of Audiology. 2020;31(6):404–411.
Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such mark by Sonova AG is under license.
Siri® is a trademark of Apple Inc., registered in the U.S. and other countries.
Google Assistant™ is a trademark of Google LLC.